PILLOW LIPS
SOLID SERUM GLOSS
The Concept:
The care of a lip balm meets the tint and shine of a lip gloss in this hybrid product. With collagen, a tri-oil complex, and hyaluronic acid, Pillow Lips Solid Serum Gloss makes it easy to Revitalize Your Lips with IT.
Revitalize Your Lips with IT
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The ad concept below represents the messaging strategy and hierarchy that was carried through all touchpoints for launch.
