Lash Blowout
Salon Volume Lift Mascara
The Concept:
Alli Webb, founder of Drybar, and Jamie Kern Lima, founder of IT Cosmetics, joined forces to launch Lash Blowout Mascara, which brings the benefits of a top hair salon blowout to your lashes. This story came to life through packaging, in-store displays, PR events, and videos exploring these two entrepreneurs’ inspiring, self-made careers as well as the power of their combined talents, encouraging everyone to: Discover Your Ultimate Lash Blowout.
Meet Lash Blowout
This hero product launch video appears on itcosmetics.com, sephora.com, IT Cosmetics’ YouTube channel, and other touchpoints, bringing this mascara’s key product benefits to life.
Lash Blowout-the first-ever mascara developed in partnership with Drybar®-brings the benefits of a top hair salon blowout to your eyelashes! Inspired by the ...
Alli Webb and Jamie Kern Lima respond to questions about their entrepreneurial journeys as well as their collaboration, Lash Blowout Mascara
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